close       The world economy, especially Wall Street, dramatically changed in early 2008. Countless financial professionals lost their jobs, and college students pursuing business-related degrees became perplexed and concerned about considering a career in financial services. The recession of 2008 shed light on the importance of having a strong professional network within the financial industry to battle these new world forces. As the financial markets find stability and show signs of economic progress, a new "Wall Street" is emerging. College students and financial professionals are now utilizing all possible network resources to insure current and future career security on Wall Street. StreetRede is committed to being that positive resource for personal branding, education, counseling and mentoring, professional networking and providing career opportunities for both undergraduate and graduate students and financial professionals.     Personal Branding Public perception of one’s professional image is very important. It can be the difference between having a thriving or stagnant career. StreetRede is the enabler for college students and financial professionals to distinctively market their core strengths, talents, achievements, leadership characteristics and career goals. Career Education Career education is integral for professional development. StreetRede is the facilitator for college students and financial professionals seeking knowledge of the different financial sectors and industry trends and opportunities in order to make informed decisions about their career options. Counseling/Mentoring Choosing a career is one of the most important decisions a person will ever make. Unfortunately, many students and professionals make career choices without much guidance. Counseling and mentoring is essential in helping students and professionals make more informed and better educational and career choices. StreetRede is the facilitator for college students and financial professionals to counsel and mentor among and between the different communities from internships to career advice. Professional Networking Building your professional network is an ongoing process. You need to constantly increase your range of contacts. Networking helps you find hidden opportunities and can set you apart from the competition. Most importantly, a strong network of partners can keep an open eye and ear for information and new opportunities for you. StreetRede is the facilitator for college students and financial professionals to interact and connect among and between the different communities. Career Opportunities Selecting the right financial service career can be a daunting task. One has to conduct a self-assessment of one’s skills, education and interests and then decide in which specific area or sector of financial services he or she would be successful. StreetRede is the enabler and advisor for college students and financial professionals to help them gain a better understanding of what career opportunities exist, what credentials and/or qualifications are required, and what the realistic monetary reward can be.